Build Your Own Life Brand

Branding has become one of the most important concepts in professional and personal marketing.

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From traditional corporations to the Internet, from top executives to people trying to make a difference in their communities, branding has become one of the most important concepts in professional and personal marketing. In this groundbreaking work, author Stedman Graham shows readers how to use branding—the technique employed by major advertisers to distinguish their products—for their own benefit.

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